The Effect of Market Capitalization, Trading Volume, Book Value, and Capital Structure on Share Prices

The share price represents the company's value on market; buyers and sellers establish based quantity of demand supply shares. This research looks at how market capitalization, trading volume, BV, DER are used to analyze variations. aims understand investor behavior in fluctuating situations. method is multiple linear regression, data collection secondary data. study's results indicate a relatively significant correlation between DER, prices, implying that predictor variables may adequately describe reasons for fluctuations. conclusion reveals from 2019 2021, investors act rationally making judgments while conducting transactions or preserving their cash Bank Insurance Sub-Sector.
 JEL, classification：
 G11 G12
 Keywords: Market Capitalization; Trading Volume; BV; DER; Share Stocks